Helio has Enterprise features you can unlock as well. One of the benefits is specifically around the additional audiences you can reach.
Define a segmented audience based on pre-defined behaviors or attributes. Example: Women, age 35-45 with a shoe size of 6 who live in the United States.
Your lists, which are able to be segmented based on custom attributes defined by your team. Helio can provide you the tools to collect and segment your own audience by creating an embed or opt-in form for participants. From there you can manage and segment your customer list based on attributes and demographics however you'd like.
Don't hesitate to reach out if you've got any additional questions!
The Helio Team