Happy New Year! 2019 is here, and with it comes a tidal wave of design trends and best practice articles. Google was one of the first to bat, releasing their UX Playbooks for Retail, Finance, Travel sites, and more. They’re chock full of useful tips and tricks for every aspect of your website, from menu and navigation to form optimization.
As Google’s Playbook recommended, everything should be A/B tested, and Helio’s ability to rapidly collect actionable data makes it the perfect tool to test design concepts in order to make more confident decisions. We put Google's playbook to the test, starting with search functionalities:
Go win your day,
The Helio Team