We’re almost ready to say goodbye to 2018! Before we do, of course, comes the hectic and stressful time at the end of the year where you cram to get everything into line before the new calendar rolls over. At this time, many companies are thinking who they can target to drum up some business before their new budget kicks in.

With a combination of Helio analytics and abductive reasoning, we can craft personas that help identify what type of people are most receptive to holiday cheer, and who just wants to hunker down in bed until the New Year.

Here's some kick-butt data on Persona's we've built!

Over and out,
The Helio Team

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