That’s right, we’ve been working tirelessly on developing Branching logic into Helio’s arsenal of features. With branching you're now able to direct users to different questions based on how they answer, in real time. Branching offers some powerful benefits:

  • Provide consistent context for participants taking your survey or test.
  • Get higher quality results on specific questions with the right people.
  • Use parallel pathways to A/B test multiple variations of your designs or idea.

We ran a test and pulled some data using superheroes as our subject matter. Click here to see the results!

Until next week!
The Helio Team

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