At ZURB, we’re always pushing the envelope to be more confident in our decisions, especially when it comes to design. By evaluating how effectively users navigate through different aspects of our designs, we can reveal gaps which help drive confident decisions on each iteration.
Using Helio to drive the testing of our designs, we’ve created what we call an Interaction Matrix. With this, we can identify where users have difficulty in our designs and craft recommendations for changing each iteration based on our panelists’ qualitative feedback. With this we gain confidence in the true state of the world (much like how Morpheus taught Neo after taking the red pill).
Win your day,
The Helio Team