Welcome to the new world of Viewer Experiences! This is 2019. Websites are ALIVE with sights and sounds, all of them eliciting emotions that shape the user’s experience. Since the meteoric rise of businesses like Apple, who built an empire on the idea of user experience, UX has been rapidly changing. We’d like to welcome the newest person to the party - the Viewer Experience.
But what is VX? With the power of video and all its related assets, VX now defines the viewer experience that symbolizes and shapes a brand’s presence online. (queue Instagram, Snapchat, and others)
As Helio dives into this realm, we wanted to hear how impactful VX is in your life and how you imagine using video to drive your business forward.
Go win your day,
Morgan & The Helio Team