Have you ever sent out a remote survey to an external audience and gotten back answers about something completely different than what you expected? Relating ideas and concepts to people is super tough on the best of days, and being in a remote testing setting multiplies that difficulty by 100.
In remote testing settings, while you have the ability to reach many more people in a faster way, you don’t have the luxury of providing additional context easily if there’s any confusion. It’s taken us years of trial and error to figure out the best way to ask questions and what to watch out for. Here’s a few basic tips we’ve learned over the years for crafting the best questions possible:
Collaborate! Find someone to read through your questions and give you feedback. They’ll tell you if it’s confusing.
Use common language. Try to stay away from using words that were taught in a 10th grade english class. This will often trip people up while trying to understand what’s being asked of them.
Be as specific as possible. Using abstract ideas is the quickest way to get 100 different interpretations of what a question is asking. Use specific examples or directives in your survey.
Context is key for remote testing, so let us help you build tests that aren’t biased or confusing.
Here's what NOT to do...
Go win your day,
Morgan & The Helio Team