We’re so excited about all the conversation we’ve had around user surveys, roadblocks and mindsets. Now let’s put some of that thinking into action. Over the next few weeks we’ll share what we do in our projects and how we use Helio to solve our customer’s problems.
We’ll start in the beginning. The project kick-off. It’s super exciting to start something new, to learn a whole new industry or a new direction your company is headed in. This excitement Frames the Challenge and builds trust within the project team.
These are the 3 things we do before a project kicks off:
Give your stakeholders homework. Get your project off on the right foot in finding alignment with the people who are most invested. By assigning homework you can learn the project goals, expectations, and what a “win” for the project would look like. Here’s the questions we ask to get started.
Define your target audience. Sometimes teams don’t even know who they are designing for. We take what we call an attribute approach, where we define an audience and collaborate with the entire project team to do it. This goes way beyond typical market saturations and instead focuses on the behaviors we want to connect with. Behavioral surveying through Helio helps you understand these attributes so you can connect with people who would be real customers of your product or service. Surfacing specific attributes with your stakeholders also helps them come to a better idea of exactly who they need to seek feedback from to improve their business.
Explore the landscape. Whenever a team starts a project, it will sometimes feel overwhelming how many options you have in front of you. The goal when your framing the challenge of a project should be to open up the problem space as much as possible, then work with your team to identify which opportunities and directions you can feasibly approach. We typically use Helio as a feedback tool to understand how our customers feel about the opportunities we identify as we open up the problem. Their feedback then helps us focus the direction in!
Remember, before you can get any momentum on a project, you need to get your whole team working together effectively. Getting your stakeholders actively involved is half of that battle!