We’ve seen A LOT of communication over the last few months from brands regarding Covid-19. It seems everyone has jumped onto the Covid-19 communication bandwagon. We’ve topically covered being sheltered-in-place but haven’t sent an “official statement”; which got us wondering. Did we miss out on something important?
This week we asked our American audience, What do you think of all this brand communication?
Now is a good time to communicate. An impressive 75% of our audience feel that brand communication about their Covid-19 changes is important. Our customers are listening, it’s up to us to make it valuable. Some things customers have found valuable have been showing updated hours and service offerings.
Actions and words. Many participants expressed feeling closer to brands who went above and beyond by communicating how they’re protecting their employees, customers and community during Covid-19.
Empathy to our customers’ situation. These are some hard times. Customers are taking note of the brands who are doing what they can to make life a little easier right now. Services like car insurance companies are being seen in a positive light, except for one mentioned cell phone company. Commercials from popular toilet paper companies are also being seen in a positive way because customers feel heard.
We think the communication from brands is super important. Helio is a great tool to reach people for quick feedback, and running a quick test on your brand's content could mean the difference between an invested customer and a checked out one. That’s what we’re the most excited about. If you’d like to learn more about what we call Advocacy, let us know.