Good day! We’re excited to hop into our final topic in our five-part series meant to empower everyone to give research a try within your work, whether you’re a “researcher” or not. It may sound cliche’ but, everyone is a researcher.

Our final topic revolves around the concept of “more questions”, not just the volume of questions to a small group of people but more questions to more people. It’s like the Andrea True Connection song from the ’70s, More, More, More. We’re seeking out strength in numbers this week from our audience of User Researchers.

  • Group your tests into themes. Being organized is super important when conducting any research, and even more so when you’re asking a lot of questions to a lot of customers. Like a majority of Researchers tested, we suggest grouping or theming your tests. For example, if you’re running tests on your sign up flow, break the test up into specific sections: comprehension questions, usability directives, and emotional gauges. Keeping your tests concise for your customers helps them stay engaged and helps you later when synthesizing the answers you’ve collected.
  • Battle bias with more participants. Some are a little more guilty than others of not collecting enough feedback, like the 60% of researchers we surveyed. When making creative decisions, we may only rely on ourselves or the opinions of a single coworker to decide what to do. These ideas may have the best of intentions, but any answer you receive that isn’t from your customer will be biased. We’re on the journey to make better products for people, the only way we can do that is by talking to as many customers as possible.
  • Iterate and create better questions. Thanks to our design roots we know iteration is the key to learning. After collecting all the answers you may learn that you have more questions! If you do like 25% of researchers, that’s awesome - test some more. This is how we learn how to craft better questions, that lead to better answers, which are the building blocks to amazing products.


We hope you’ve enjoyed our series meant to empower you to do research whether you’re a “researcher” or not. We’d love it if you would share it with someone on your team who loves learning from customers as much as you do!

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