We really love the ability to pop in to say hello and share a little about what we’re learning or working on every week. As we’re gearing up for our next feature release, MaxDiff, we want to get you PUMPED about our newest secret weapon when it comes to learning from customers.

If you’re not familiar with this awesome question type and how you can use it to learn about your customers we’ll be covering some of the basics. We’ll share some insights from Researchers’ thoughts and opinions on MaxDiff.

  • Meet MaxDiff. In the simplest terms, the MaxDiff question type measures a customers’ preference or importance of items on a list, usually indicating the “best/worst'' or “most/least”. We wanted to know how often researchers would seek out the importance of new features. We were pleased to see that over 80% of researchers do learn about customer preferences.

  • Save time - get succinct answers. From our researcher audience, we know that people lean towards one-on-one interactions for their research, which is a time-consuming process. MaxDiff is powerful because it removes the need for multiple steps in the process of learning a customers’ preference for a product or feature. MaxDiff uses just a single question to gauge preference across multiple areas at once. Imagine how much more you can learn by creating a simple survey to send to many customers.

  • Benefits many teams. MaxDiff is very versatile: teams from design and development to marketing and sales can utilize this gem of a question type to learn from customers. The amazing thing is so many teams have access to researchers! Some highlights include prioritizing features or function, what marketing messaging resonates with a customer, and what a customer’s focus is when making the decision to purchase.

We’re so excited about releasing MaxDiff next week and we’re thrilled to share our tips and tricks with you. We want to know what you think you’ll want to test first? Does your Dev team have a list of features they’re pondering? Is your marketing team testing some new Instagram spreads? Does your sales team have concerns about their white paper? Now’s time to formulate those hunches and get ready to test!

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