We’re beyond excited to share today's Helio feature release. We’ve learned a ton from surveying customers over the last few years, and we found using several questions in our surveys to learn a customer’s preference can waste your time and research budget.
We added MaxDiff to Helio’s toolbox because we want you to get the answers your team needs quickly and maximize your hard-earned budget. We’re eager to share the best ways to MAXIMIZE your MaxDiff questions.
Prioritize your time. When learning what’s most important and least important to customers, companies quickly learn where to invest time, talent, and resources. An example of a great Maxdiff question gauging preference of new features may look something like this: “When considering a new surveying tool, which feature is the most important and which is the least important?”. Your dev team will love this information.
Measure the value. Marketing and sales teams will love the ability to measure a customer’s perceived value of a product or service. Knowing what your customer finds valuable allows teams to create campaigns that appeal directly to your customer. A question seeking perceived value may look like this: “When making the decision to purchase a new surveying tool, which is the most important and least important factor you need to make a buying decision?”. Sharing the value of your products in a way that makes customers excited will increase your teams’ ROI.
Beware of Bias. Communication with your team is a key factor when learning your customers’ preferences. When running these surveys you’ll need to provide the full list of features and not a select few. Not providing a complete list for customers to choose from skews your data and may not be what your customers really want. Remember, making trade-offs are a good thing!
We can’t wait for you to give Maxdiff a try in your next surveys!